Nail the Small Stuff
I was talking to a friend of mine the other day and he mentioned that his wife had been turned down for some dentistry that she needed performed. It turned out he had been paying for family dental coverage but his company had only signed him up for single. Once the mistake was realized, his company corrected the error. He might have to re-fill out some forms, and her surgery will be delayed, but all will be put right. I mean it was a simple mistake, how could he possibly hold it against them? You can spend lots of dollars on big gestures , perks, and what-not but it can all be wiped away by a bit of faltering on the basics. People need to know that the ground beneath their feet is solid -- That they can trust the people who employee them to take care of certain details. When that trust is shaken they start asking themselves questions about other things. It reminds me of Maslow's hierarchy of needs : Maslow's hierarchy of needs is often depicted as a pyramid consisting of f...